BRAND ACTIVATION

For your brand to grow, it needs to be seen.

Your brand is more than just a logo, a pretty website or a clever name. The brands that succeed don’t shout at their audience, they create an emotional connection with them, thus adding value at every touch point. We’ll help you develop an engaging brand experience which goes beyond a single purchase. To do so, we’ll ensure that meaningful engagement occurs at multiple points across the customer journey, reinforcing positive perception and striking up two-way conversations which make them feel special. Remember, it’s not just about the transaction, it’s about the connection too. Increasing your online sales isn’t easy; it requires creative digital strategy and innovative execution. Let us take care of that part for you.

There are thousands of people out there who don’t know they need you yet. We’ll help you unlock the hidden demand for your unique products or services by getting your brand’s message in front of the right people, at the right time. To do this, we create content and a narrative around your brand and put it in front of the people who’ll care. We’ll take the time to get to know your audience intimately and use an integrated mix of digital PR, social media and content marketing to reach them in the places we know they’ll be and at the time we know they’ll be there. Your brand is what sets you apart, but it won’t grow by itself and for that, you need to engage, not just broadcast.

CONTENT MARKETING

There’s more to content than the written word. Great content can come in a wide range of forms, from video, podcasts and webinars to infographics, white papers and interactive graphics. It can be anything that talks to your customers or that delivers useful, reliable, high quality and relevant information to customers, resulting in a positive user experience. All your content is valuable. Our job is to make sure you get the best result out of it.

  • ONSITE AND OFFSITE STRATEGY

Without a well thought-out strategy, your content marketing efforts will fail. Our experienced team of strategists will come up with a bespoke onsite and offsite content plan which will enable you to create content which resonates with your target audience and achieve your brand’s objectives.

  • CREATIVE COPYWRITING

Creating engaging copy isn’t easy. At Linking Media, we give you access to our network of specialist content writers who are experts IN getting under the skin of your target audience to create a copy that will engage, persuade and subsequently convert visitors to buyers.

  • TARGET AUDIENCE

Every single piece of content you produce has the power to generate sales, build brand awareness and trust, educate your target audience or simply create a positive feel-good user experience. But this is possible only if this content is relevant, compelling and delivered to your customers in the best, most engaging form. We at Linking Media, take best care of your content.

  • RESEARCH/OUTREACH

Not only do we know who influences your target audience, we also know how to talk to them. We use the latest tools that enable us to find the influencers, build the relationship and engage them with great content. While our team of creative content experts will create the right form of content for you, our experienced outreach team will make sure it’s seen by the right people, in the right place and at the right time. Using a wide range of techniques, including social media, paid media, press releases and influencer outreach, we make sure your content is seen by the target audience whatever it takes.

  • PAID CONTENT EXPOSURE

We use the best paid channels to gain optimal exposure for your brand’s creations, whether it be via highly targeted paid social media techniques or other paid sources which get the right eyeballs on your content.