ADVERTISING & BRANDING
Every business needs a decent publicizing office to be accomplished in the business. A decent publicizing is a key component for a fruitful business. For quality promotion, taking administrations of well-known advertising agencies in Lahore is critical. You can say that commercials are a standout amongst the most imperative showcasing devices in the business these days. Due to climbing interest of commercials for creating business, there has been a huge development in the quantity of media advertising companies.
Strong, authentic, and recognizable brands are no accidents — they are the result of a thoughtful, focused, and well-executed branding strategy.
In a digital age where marketers and brand managers have to deal with a slew of channels, websites, apps, APIs, and SDKs, branding has never been more difficult. You can no longer depend on crafting a compelling message, hand it to a few magazine publishers, and call it a day. To be successful at branding in today’s digital era, you have to start building immersive experiences for online consumers across different channels and platforms. This requires a whole new range of skills and capabilities that brands often struggle to acquire.
How to foster authentic connections in an environment where your audience is bombarded with daily offers, enticing promises, unstoppable ads, and distractful notifications? It has to begin with humans who are at the heart of a successful branding strategy. In an audience-centric era, building the right identity for your brand must not, therefore, factor the human element out of the equation. No matter the changing touchpoints, platforms, and trends, humans are still your North Star and human experience should remain a foundation component of your branding strategy.
Linking Media’s branding strategy is built around delivering that experience. We not only help companies achieve strategic clarity for their brands but also work hand-in-hand with them to leverage a customer-focused approach to deliver great brand experiences — while staying true to their brand’s mission, vision, objectives, personality, and values.
People understand visuals more easily than they do texts. Beginning with logo, your corporate visuals could be an effective source of how your brand story is communicated.
Every color, every shape, every typeface, and every line you choose can either help your brand get closer to the impression it wants to create or move away from it. Strategically crafted corporate visuals are the beginning steps of how you can develop a visual identity unique to your own brand. Taken wrong, these beginning steps could lead your brand to a visual mediocrity where it either remains unnoticed and is brutally ignored by your audience.
At Linking Media, our cross-disciplinary designers, product engineers, copywriters, and brand management gurus come together to craft logos and other corporate visuals that truly reflect the desired branding goals of our clients. We drill deep into their brand stories and apply that understanding to craft visual identities that create a clear, consistent, and positive brand image.
Collaboration is the essence of our process. Our staged approach to logo design, for example, requires our clients to share their feedback on the typeface and shape, before we could try out a range of color possibilities. We never shy away from making bold experiments and curating a range of designs and visual inspirations. We take your input at every step of the process and refine our options to gradually close in on what you feel is the ultimate winner for your brand.